Every Lesson I Never
Wanted To Learn
Outlet: Medium
These past couple of years have been full of lessons, lessons I never intended to learn.
I’ve grown to know that lessons unfold like origami in reverse; piece by piece, you come to know things, unravel things, and come to terms with things that were once presented as life’s mysteries.
Lessons often have a way of circling back, adding new layers, and that’s when I recognized that I was asking myself the wrong questions. So instead, I’ve decided to settle on the question marks instead of always looking for the period that reassuringly ends a sentence.
Rethink / Innovation: A Framework To Use in Turbulent Times
Outlet: Medium
In decades to come, COVID-19 will be the why behind new waves of innovation. Every economic downturn has proven that the applied pressure of surviving in a volatile market creates a sense of urgency for brands and organizations that are reacting in fear, opportunity, and need.
Yet innovation was always happening; it’s only in times like these where it can take center stage, morphing from an opportunity to an executed solution.
Mobile Is Not Meant For Conversion
Outlet: AlleyWatch
“There are almost 2 billion mobile users in the world. For the first time, mobile usage had recently surpassed desktop usage. By 2020, it is projected that smartphone usage will grow to 4 billion worldwide (Ian Thiel, Optimizely). So apps are very much a part of our lives because we’re all mobile. We’re all a walking set of numbers and IP addresses. We’re all technology-crazed individuals trying to find new ways to do old things in all the places we know or never have been before.”
When Should You Hire Marketing Professionals To Your Team?
Outlet: HerAgenda
“In 2019, 84.5% of U.S. companies with at least 100 employees will utilize digital content marketing strategies. In an age of an explosive amount of marketing opportunities, it’s important to know when marketing matters; it’s also important to know when to hire marketing professionals that know just how much marketing matters.”
Meet Four Women Pursuing Blockchain Innovation for R/GA Ventures Medium
“Last week, we announced the six companies (Brave, Chronicled, Concord, Everest, qiibee and Patientory) participating in the Oregon Enterprise Blockchain Venture Studio, a studio designed to build a blockchain-based ecosystem that will position Oregon’s businesses, institutions and software ecosystem to lead in the growth of enterprise solutions serving local, national and global markets.”
Founder Spotlight: Meet Hira Batool Rizvi of SheKab
Outlet: Medium
“Islamabad, the capital city of Pakistan, home to just over a million people and is located in the northeastern part of the country, is also the home to Hira Batool Rizvi, the Founder, and CEO of SheKab, a subscription-based monthly carpooling service for women & girls aiming to empower women by providing them with safe, affordable and reliable transportation solutions.”
Where Are They Now? The Female Founders of the 2018 Cannes Lions Startup Academy
Outlet: Medium
“Since its inception, the Cannes Lions Startup Academy has provided early and growth-stage companies the chance to engage with and learn from global industry leaders, while providing those same leaders a unique opportunity to discover emerging technologies that could disrupt their core businesses.”